Hey, I'm Jason
Coach, Former CFO, Believer in Living from the Inside-Out
A few years ago, I was a Finance Director at one of the world's leading advertising agencies. On paper, I'd made it - good salary, impressive title, all the external markers of success.
But I was dying inside.
I remember the day my wife was about to give birth to our first child, and instead of feeling excited, I felt trapped. I'd built a life that looked successful but felt suffocating.
So I did something crazy: with her support, I embarked on one of Europe's most challenging hikes - the GR20 in Corsica. That journey became a metaphor for everything I needed to do in my life. I had to face fear, trust the process, and discover who I really was when all the external validation was stripped away.
That transformation led me to coaching. I realized that so many mid-career professionals were exactly where I'd been - successful but unfulfilled, capable but disconnected, achieving but not thriving.
The problem? Traditional career coaching asks the wrong question. It asks "what job do you want?" before asking "who are you?"
My approach? We start with YOU. Your values, your gifts, your vision. Then - and only then - do we match you to work that actually fulfills you.
Why This Approach is Different
Not Career Coaching. Life Transformation Through Inside-Out Alignment.
Not Career Coaching.
Most career services focus on:
- Resume optimization
- Interview skills
- LinkedIn profiles
- Job matching
Life Transformation.
We focus on:
- Inside-out self-discovery
- Values alignment
- Vision creation
- Purpose-driven decision making
The difference?
One finds you another job. The other transforms your entire life by helping you live from the inside-out.
Background & Credentials
Former Finance Director, Global Advertising Agency
Certified Professional Coach
10+ years in corporate leadership
Worked with professionals at UN, BetterLabs, Modern People, Reach Her
Based in Perth, Western Australia
Ready to Start Your Journey?
Whether you're ready to dive in or just want to explore, I'm here to help.